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As the distribution landscape continues to evolve and shift, one thing that remains constant is the need for compelling stories that galvanize social change. But the question in this ever-growing market is 'How to make change while making a living?' Over the past decade Michael has found innovative ways to run award-winning impact campaigns with character-drive feature documentaries at the center; reaching a wide audience with a revenue generating model that embraces traditional distribution outlets as well as many “outside the box” approaches to connect with targeted audiences. This workshop will explore best practices at all phases of production, developing an impact campaign, finding the right partners, unlocking the power of community screening tours, managing social media campaigns, and how to reach your impact goals while earning income.

Event organized under support of the U.S. Consulate General in Yekaterinburg.