He works in the Perm State Humanitarian Pedagogical University. He is an Associate Professor at the Department of Cultural Studies, and PhD in Sociology. He is an author of scientific papers dealing with urban sociology, urban identity, and sociology of culture and education. He has initiated sociological researchs devoted to the theater, cinema, symbolic politics, local identity. He has prepared a lecture on "The Sociology of the Film" within the course "Pro Kino" held by Premier Cinema Center in 2015, and regularly speaks and hosts the programs in Perm radio and in the press.